The thing that makes your business podcast different from a hobby podcast is that you’re using it to sell your services or products. Not directly, but indirectly because this is your content marketing. You’re providing useful, quality information that, if targeted correctly, will introduce listeners to your sales funnel.
In this video I talk about the need to create each podcast from an acute awareness of your unique selling point (USP).
If you have questions or comments about this important issue, don’t hesitate to take them up in the comments section of this post. I’m curious to know your thoughts!