When it comes to email marketing a lot of business consultants will tell you that a Tuesday or Wednesday is a great day to send an email newsletter out.
Others reckon a Sunday is better.
Why? Because you’re not competing with all those other work mails.
I can understand why you’d obsess about getting the day right because you want to get as many opens and clicks as possible.
When it comes to the best day to release a podcast though, there’s not much data on the subject.
All the same, here’s why I think Friday is the best day to release a show.
Release Your Podcast on a Friday
I aim for Friday’s because although it can be a quiet day in the blogosphere, people are looking for something to check out as the week winds down.
You know how it is. From 13.00 on Friday afternoon, you’re watching the clock. That’s not why I release a show on Friday though.
I choose then to put my podcast out then because it means I’ve got content at the top of my blog Friday – Tuesday. I don’t usually update my company blog on Monday’s.
My strategy is that anyone arriving at JontusMedia.com between Friday and Tuesday will see the podcast right at the top and check that out.
From the data I collect, I can see this works much more than if I follow up with another post within 24-48 hours.
Here’s Another Benefit of Releasing a Podcast on Friday
It’s not just clicks though. As any business blogger knows, it’s hard work writing and posting blog content day in day out.
Despite what the blogging gurus out there tell you, you don’t need to update daily but you do need 2-3 posts a week to keep your site alive both for readers and Google.
Why Not Updating Your Blog is a Good Thing
Leaving your podcast up from Friday – Tuesday is a perfect opportunity for you to show something in depth. As a consultant or coach you want to be persuading people you’re a great speaker – if you’re interested in being hired to give a talk or training session.
One of those proverbial Top Ten Tips blog posts isn’t likely to be as effective because your podcast, whether it’s an audio or video show, is going to show more of who you are. We all respond to voice and gesture more strongly than we do to just words on a screen.
Live a Little
Of course, in an ideal world you’d release your show as regular as clockwork at the same time on the same day every week.
Let’s be realistic, please.
Life is going to get in the way. You’re going to be busy with clients and all the other things that can come up in the week. So if you miss a Friday, don’t fret. Get the show out Saturday or Sunday. Or even Monday. Don’t beat yourself up about it.
Just remember to track your data to see what works for you. The best way to do that is to use Google Analytics.
So there you have it. As far as I’m concerned there are no hard and fast rules, but my personal goal is to aim Onilne Marketing & Communications on Friday. I’m convinced it’s the best day to release my podcast.
What about you?