Why Consultants Need to Podcast

If you’re not being recognized online as a specialist in your field and want to turn that around, you’re in the right place.

If you want to generate new leads and sales, you’re also in the right place.

And if you want to take your consulting or coaching business to the next level, this site will help you build a more successful integrated online marketing platform to show people who you are, what you know and how you can help them.

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My Podcast Story

I decided to give podcasting a go after listening to podcasts by experts in my industry. Having been a university lecturer for almost a decade, as well as a regular speaker about digital marketing and communications at conferences, I thought a podcast could be a useful way to show people some of my skills and expertise.

So I put a piece of audio that I recorded using a USB mic and Garageband on my blog.

Two days later I was hired to speak by two major clients, quadrupling my speaking rates in an instant.

As you can imagine, I was hooked. I’ve been podcasting ever since.

About Jon Buscall

Jon Buscall, Phd

Launch a Podcast was founded by Jon Buscall in 2012. Jon owns Jontus Media, a small digital marketing agency based in Stockholm, Sweden, where he works as a marketing consultant and content strategist.

He has been putting out a weekly podcast, Online Marketing & Communications, for almost 2 years.

As well as consulting on marketing strategy, building successful websites for customers, Jon also produces the award winning WildPaw Dog Podcast for British canine dog trainer and behaviour consultant. The WildPaw Dog Podcast was selected as the 2011 Best UK Business Podcast at the European Podcast Awards.

You’ll find that Jon’s approach to business podcasting is tightly entwined with marketing strategy and best practice. More specifically, he uses the perfect blend of marketing strategy, production techniques and content marketing to get traffic, attract customers, and sell business services online.

Get Premium Podcast Tips

So if you want a unique insight into podcasting and actionable steps that can help you improve your online business, check out my free 5 Premium Podcast Tips micro-course.

Just enter your email address below and click “Sign Me Up” to get the course.